RESUME
Professional Experience
MARKETING COORDINATOR
ROSARY ACADEMY
September 2015 - June 2021
As the marketing coordinator for a private, all-girls high school that had recently been renamed, my responsibilities included implementing the rebranding, creating logos, writing the style guide, and designing signage. I also maintained the brand through managing the website, designing and writing copy for both print and digital communications - including the viewbook, banners, and advertising - and creating and scheduling content for the social media platforms of the school. My strong background in photography was used to creatively photograph images and produce videos for marketing and events, saving the cost of outside photography contracts.
OWNER/
MANAGING PARTNER
REINBOLD GALLERY, INC.
November 1981 - December 2014
The marketing and branding of all aspects of the studio were my primary responsibility. I designed all aspects of branding including creating the logo, packaging, and advertising campaigns. I managed a staff of seven, including hiring, training, and scheduling. Client interaction and engagement was improved by developing a weekly contact email campaign which resulted in an increase in repeat business. One of my ongoing duties was creating an innovative product line of custom designed photo collages, digital books and albums, announcements, and framed art, resulting in an added revenue stream.
SKILLS
TECHNICAL SKILL SET
Advanced working knowledge of Adobe CC
Photoshop
Illustrator
InDesign
Premier Pro
Acrobat Pro DC
Microsoft Office Suite
Constant Contact
Sked
Hootsuite
Animoto
- Issuu
MARKETING
Website design and management
Understands and manages brand consistency
Idea follow through from concept to final product
Email & newsletter campaign creation
Advertising layout & packaging for printer
Press releases
Social Media
Content creation
Strategy & management
Practices targeted scheduling for maximum engagement
DESIGN
Graphic Design
Strategizes with design team to create innovative solutions
Prepares finished art
Conducts project research for industry trends and ideas
Copywriting & layout design
Creative vector logo design
Creates signage and banners with visual impact
Produces marketing materials for print and interactive media
PHOTOGRAPHY
Significant talent for producing compelling, natural, emotional photos of people, products, architecture, and lifestyle.
Experienced using ambient & studio lighting
Efficient workflow management
Realistic retouching and photo editing